Soo Joo Park Is L'Oréal's First Asian-American Spokesmodel
Internationally renowned Korean-American model Soo Joo Park signed a two-year contract as the first Asian-American spokesmodel for the international cosmetics giant L’Oréal Paris. Park, who most recently walked for Moschino and Chanel, joins a diverse and beautiful cadre of spokeswomen that includes Frieda Pinto, Karlie Kloss, Naomi Watts, Jennifer Lopez, and Eva Longoria.
About her new role as the face and spokesperson for L’Oreal, Park told Style.com, “The thing is that I’m Asian, but I’m also Asian-American. And I think growing up in America and having a multicultural background, you know where you stand but you also want to melt into the pot. It’s such an honor, but I also think the world is getting smaller and the globalization of commerce is influencing industries like beauty and fashion. So to be the first to represent a global brand is a huge honor. But I don’t want to be just that one thing; I want to be the global ambassador.”
Park started modeling at the age of 26—old by industry standards where rookies tend to be teenagers—after she graduated from Berkeley and was discovered while vintage shopping. Now, at 28, and having reached the modeling stratosphere, there’s nothing stopping this gorgeous Californian from global domination.
